Book Reviews Image
Monetization
Book Reviews Image
Monetization
Book Reviews Image
Monetization

Monetization — Articles

Monetization — Articles

Monetization — Articles

Game of Pricing: Why $4.99 doesn’t work everywhere and how to level up your in-game pricing
Game of Pricing: Why $4.99 doesn’t work everywhere and how to level up your in-game pricing
Robert Magyar's Profile Image

Robert Magyar

Jun 16, 2025

Welcome to the Game of Pricing. Setting the right price for your IAPs isn’t one-size-fits-all. Many games stick to the most basic default setup: all products for the same price in all markets. This ignores how much players can actually afford or are willing to pay.

Game of Pricing: Why $4.99 doesn’t work everywhere and how to level up your in-game pricing
Game of Pricing: Why $4.99 doesn’t work everywhere and how to level up your in-game pricing

Jun 16, 2025

Game of Pricing: Why $4.99 doesn’t work everywhere and how to level up your in-game pricing
Game of Pricing: Why $4.99 doesn’t work everywhere and how to level up your in-game pricing
Robert Magyar's Profile Image

Robert Magyar

Jun 16, 2025

Welcome to the Game of Pricing. Setting the right price for your IAPs isn’t one-size-fits-all. Many games stick to the most basic default setup: all products for the same price in all markets. This ignores how much players can actually afford or are willing to pay.