Creating a successful mobile game today requires a solid level of competence in several areas. Being a talented developer with a great idea is necessary but often not enough.

Last year I watched a bunch of my friends, seasoned game developers, create a cool puzzle game. You could see the potential. But when it came to launching and scaling, despite having solid game design and technical chops, they were unsure about so many questions. How do we soft launch? With how much budget? What events should we collect? How do we pick the right MMP (attribution platform)? How should we run and evaluate AB tests? What do we test first in store listing? Can we actually self publish or should we go with a publisher?

And I wanted to help them, to point them to resources where they could learn. Because great information exists out there. There are podcasts, newsletters, books, Slack communities, conference talks, people posting on Linkedin. But I realized I didn't really know where to point them. The knowhow is scattered, can be hard to find, sometimes it is biased, a lot of it is reactive (talking about hottest trends) or contains sneaky promotions.

That’s why we decided to start this free resource hub - something which we wish existed when we were facing the same challenges over the past couple of years.