About Tome of Growth
Welcome to Tome of Growth – a free resource hub containing practical guides, templates, and best practices for mobile game growth. Whether you're a solo developer or part of a studio, you'll find actionable advice on user acquisition, monetization and analytics to help you launch and scale games.
Why we started this
Creating a successful mobile game today requires a solid level of competence in several areas. Being a talented developer with a great idea is necessary but most often not enough.
In 2024 I watched a bunch of my friends, seasoned game developers, create a cool puzzle game. You could see the potential. But when it came to launching and scaling, despite having solid game design and technical chops, they were unsure about so many questions. How do we soft launch? With how much budget? What events should we collect? How do we pick the right MMP (attribution platform)? Do we need it already? How should we prioritize what to AB test in monetization? Should we include interstitials or are rewarded ads enough? What do we test first in store listing? Can we actually self publish or should we go with a publisher?
And I wanted to point them to resources where they could learn about how to launch and scale their game. Because great information exists out there. There are podcasts, newsletters, books, Slack communities, conference talks, people posting on LinkedIn. But I have a feeling that the knowhow is scattered, sometimes can be hard to find, sometimes it is biased, some of it is reactive mainly observing the hottest trends or contains sneaky promotions.
That’s why we decided to start this free resource hub - something which we wish existed when we were facing similar challenges over the past 10+ years.
Our quest
Tome of Growth is built on collaboration between industry experts who share the vision of democratizing mobile game success. We're not trying to reinvent the wheel.
Our goal is to share what we have learned over the past 10 years in mobile gaming industry and offer the existing knowledge in a structured, searchable format. We aim to focus on evergreen principles first, and continue expanding from the basic level up to advanced topics.
What you'll find as we expand the resource hub
Marketing: User acquisition strategies, creative production, and App Store Optimization guides that will help drive users to your game.
Monetization: Balanced approaches to in-app purchases and ad optimization that grow revenue without hurting player experience.
Data & analytics: Dashboard creation, pipelines, event tracking, data health, and turning analytics into strategic insights.
Get involved
If you like what you see feel free to:
Subscribe (will be added soon): Get updates when new resources drop.
Feedback: If you have specific topics you would like to see covered or you have any feedback, comments please let me know at jakub@numucollective.com
Request consulting: Need tailored support? Contact us for custom growth strategies at jakub@numucollective.com
We hope with our contributions we can help level the playing field so great games have a chance to succeed regardless of budget or location. We hope you can find success using our resources and you will be able to add another chapter to our shared story of growth.
- Jakub & Tome of Growth Guild